Mukesh Ambani’s Reliance Jio is likely to become the top content aggregator as it has inked deals with top broadcasters and film banners. Reliance Jio has signed deals with broadcasters such as Star India, Zee Entertainment Enterprises (ZEE), Sony Pictures Networks India, Network18, Eros International, Shemaroo, Balaji Telefilms, Venus and Rajshri Productions, to get content on its platform.
According to the sources, a Jio official said that “We are providing very high speed data and expect more and more users to experience it”. While announcing a host of services such as cheap data and free voice calls, Ambani said that Reliance Jio’s plan is to offer high-speed data with top level content.
A robust content bouquet to get users to use more and more data is a key strategy in the telco’s scheme of things. “Reliance Jio’s plan is clear — offer high-speed data, tops it up with content, and makes them habitual. Once a consumer starts consuming more content, automatically his or her data usage goes up,” an analyst said.
Following its agreement with Jio, Star India had removed it content from all other platforms like Hotstar, which is now available on Jio app. Similarly, Eros Now, the subscription-led digital on-demand app, and its content are available for free on Jio On-demand for consumers, along with older TV shows and music videos.
According to the sources, Jyoti Deshpande, group CEO at Eros International, said that, “Unlike on other platforms like Airtel, where a consumer has to subscribe to our service, here Jio will pay us and consumer can access the content,”
According to the sources, Ashish Pherwani, leader- advisory services, media and entertainment, at consulting firm EY, said that, “There will be a lot of first-time users of high-speed internet and it’s good to convert those customers into long-term users by catering to their entertainment consumption needs.”
Jio is offering over 360+ in HD, live on its app Jio TV with a 7- day catch up option. These include all channels from Star India, ZEE, Viacom18 and Sony.