In today’s digital era, social media has become an integral part of our lives, with significant screen time and addictive tendencies. Despite its advantages, it can be wielded to manipulate voters. As elections draw near, well-funded parties inundate platforms with ads targeting people’s minds, leaving a lasting impression and fostering a bandwagon effect. Meanwhile, smaller parties, though dedicated to national improvement, often lack the resources to compete effectively and are consequently sidelined.
Many voters eschew independent thought, instead opting to follow the herd and believe whatever seems popular, often basing decisions on superficial impressions rather than substantive evidence. Misinformation exacerbates this issue, leading to poor choices and neglect of societal needs, ultimately contributing to unemployment and poverty.The emergence of artificial intelligence also brings new challenges to the political landscape in India.
To counteract the sway of social media, critical thinking must take precedence over blind conformity. Implementing stricter regulations on political ads and misinformation is essential, alongside educating voters about the importance of evaluating candidates based on their actions rather than online rhetoric.
Encouraging transparency and accountability within political campaigns can help restore trust in the electoral process, empowering citizens to make informed decisions and understand the significance of their votes.
The media plays a crucial role in combating the negative influence of social media on elections. Responsible journalism, which involves fact-checking and balanced coverage, is paramount.
Media outlets can also amplify the voices of smaller parties, promoting a more diverse political discourse. Additionally, media literacy programs are vital in helping citizens discern credible sources from propaganda, thus mitigating the harmful effects of social media on the democratic process.
As the Lok Sabha elections are coming closer in Goa,voters must liberate themselves from the shackles of social media, spreading awareness and, if necessary, seeking legal recourse. Each vote holds significance, but it is imperative to cast our own votes based on informed choices rather than succumbing to external influences.
