Why the Facebook is worried about its content sharing pattern?

Facebook is the perhaps the first and the only website that has no content of their own. All the contents available on Facebook are generated by its 1.6 billion users which are the biggest asset of it.  But now the same thing has become an issue of concern for the Facebook. This news article will be going to give you the complete insight into the Facebook content generation and what is making them feel worried about.

[su_expand more_text=”READ MORE” less_text=” ” height=”0″ hide_less=”yes” link_style=”button” link_align=”center”] Based on the news published by the Bloomberg, Facebook Inc is working to handle the situation which is showing the decline in the people sharing the original and personal contents which resulted into fueling the money machine as that is the main ingredient of the social media altogether.

According to the sources, overall sharing is growing stronger by the day but users have not been sharing the updates about their lives as a list of friends grows. Earlier people used to share more updates about the happenings of their own life but in the due course of time that started declining.

Instead, the Facebook’s 1.6 billion users are sharing news updates from the other websites. If you look at this situation from the Google’s ranking point of view, it is risky for the Facebook’s future progress. But according to the Facebook people are sharing less of their personal life events on their walls. One of the reasons highlighted by the Facebook here is a paradigm shift of the users.  As Facebook ages, users may have more than a decade’s worth of acquaintances added as friends. People may not always feel comfortable checking into a local bar or sharing an anecdote from their lives, knowing these updates may not be relevant to all their connections.

According to one of the people familiar with the situation, Facebook employees working on the problem have a term for this decline in intimacy: “context collapse.” Personal sharing has shifted to smaller audiences on Snapchat, Facebook’s Instagram and other messaging services.

According to the sources, Facebook CEO Mark Zuckerberg is already working on this new challenge. Mark has spoken at the Facebook staff meetings this year. According to him, there is a need of mounting of an inspiration amongst the users for personal sharing. Facebook has been trying several tactics to encourage people to post more of personal posts, such as an “On This Day” feature launched last year that brings up memories from past years that users might want to talk about again, or reminders about special occasions like Mother’s Day. Facebook has also prompted users to post the most recent photos and other recently accessed content from their phones.

According to the sources in Facebook, the original sharing of personal stories has dropped 21% in as on the mid of 2015. The Information, a tech news site, reported Wednesday. Facebook said in a statement that “the overall level of sharing has remained not only strong but similar to levels in prior years.”

The company this week made another move to make it easier to post, introducing a live video tool that everyone on Facebook can use. Zuckerberg on Tuesday did a video address to Facebook users encouraging them to post live video of whatever they want, noting that even mundane activities like getting a haircut can be entertaining when they’re in the moment. More than five million people watched.

Live from Facebook HQ for the Live video launch!

Posted by Mark Zuckerberg on Wednesday, April 6, 2016

Source: Bloomberg


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