The jeans are considered and promoted as a second skin by the jeans maker giant Levis. According to them, we should never wash our jeans at all. Some people may find it weird but this is the fact. If you do not believe in it, please hear it straight from the horse’s mouth.
The CEO of the Levis jeans Chip Bergh claims that they have the 135-year-old jeans which are still in good condition and that prove the standards of their quality in the making of jeans. According to him, there is something called slow fashion and fast fashion, the fast fashion means to use and throw and Levis come under the slow fashion. They are completing 142 years in manufacturing the jeans and in their archives, they have the pair of jeans which is almost 135 years old. “We are the ultimate in the sustainable apparels industry. We have built our products to last and if you treat them right, it will last long- long time. It will be longer than most people’s waistline,” he claimed.