The jeans are considered and promoted as a second skin by the jeans maker giant Levis. According to them, we should never wash our jeans at all. Some people may find it weird but this is the fact. If you do not believe in it, please hear it straight from the horse’s mouth.
The CEO of the Levis jeans Chip Bergh claims that they have the 135-year-old jeans which are still in good condition and that prove the standards of their quality in the making of jeans. According to him, there is something called slow fashion and fast fashion, the fast fashion means to use and throw and Levis come under the slow fashion. They are completing 142 years in manufacturing the jeans and in their archives, they have the pair of jeans which is almost 135 years old. “We are the ultimate in the sustainable apparels industry. We have built our products to last and if you treat them right, it will last long- long time. It will be longer than most people’s waistline,” he claimed.
[su_expand more_text=”READ MORE” less_text=” ” height=”0″ hide_less=”yes” link_style=”button” link_align=”center”] To make sure that your jeans last a real long Mr. Bergh has some guidelines for you. According to the news published in The Independent (http://www.independent.co.uk/life-style/fashion/levis-ceo-explains-why-you-should-never-wash-your-jeans-a6881031.html), “Laundry is inevitable, but thankfully there are people like Chip Bergh (CEO and President of Levis) who want to make our lives a little easier.” According to him, you should never wash the pair of jeans ever. Many of you may find the idea of CEO little offending but he has the solution for this “Spot clean with any stains with the toothbrush,” he suggests.
Bergh was speaking with Fortune, he shared the video on the social media where he said, “The point I was trying to make… it was a wake-up call to consumers that we go into autopilot and after we’re finished wearing something, we just automatically toss it into the laundry.”A good pair of denim doesn’t really need to be washed in the washing machine except for very infrequently or rarely.”
According to the sources, his arguments was based on the fact that washing the pair of jeans actually leads to waste of time and water and that also causes the damage to the material. According to the sources, Mr Bergh isn’t the only denim expert to come out with this advice. Hiut Denim’s website says: “Raw denim is best given a good six months before washing. The longer you can leave it, the better your jeans will look. “The reason for this is that the indigo will have worn off in places where you make natural creases just by sitting down, putting your phone in and out of your pockets, your hands in your pockets. All these daily little things will make your jeans look great.
“When it comes to the big day, the indigo will fade where you made those little creases reveal the contrasts that give it the well-worn look. If you wash your jeans too early, the indigo will wash off uniformly so it will give it an even, dark indigo cover which means the magic will have gone. “Like anything in life, there are no short cuts,” Says Bergh.
[su_youtube url=”https://youtu.be/KjXhe2qVKgE”]https://www.youtube.com/watch?v=SrJhqxYRJBU&channel=ChennaiExp2013 [/su_youtube]
Meanwhile, Nudie Jeans offers this stellar piece of wisdom: “When you’ve come this far, you and you’re new stiff dry will have gone from being separate entities to a unity the second skin. “Compared to a new pair of dry jeans, the smell of a well-worn pair just before the wash is a completely different matter. It’s a smell that could most probably raise the dead. But it’s most definitely the smell of a winner.”
According to some experts connected to several major jeans manufacturers, instead of washing the jeans, try putting it into the freezer overnight. This help getting rid of bacteria and the odor of sweat from it. Alternatively, you can also try to dry them outside in the sun or use the neutralizer spray.
If you have any better suggestions on the cleaning of jeans please do share with us.
Source: The Independent [/su_expand]