One of the top-notch realty firms of India, Tata Housing has sold 250 flats worth around 100 crores online just in one day. In its proposed housing project which is coming up in south Goa. According to the sources, the Tata housing company is developing total 600 flats on 5 acres of land in Goa and prices of the same are in the range of 30 – 70 lakhs. This is perhaps first of its kind of project in Goa or may be India, which was promoted through the social media platform.
According to the process, the prospective buyers needed to be logged on and register themselves through their facebook account in which they have been given one unique code number known as “Invite Code”. In its first round itself Tata Housing handed over 15,000 invite codes converting 250 of them into the sale of the flats. “We handed over 15000 unique codes last week out of which 250 were allotted the flats worth 100 crores in the first round,” Said Tata Housing officials.
The Tata Housing project, also known as Goa Paradise, situated in the vicinity of MES college in Vasco, the proposed project is situated in close proximity of Dabolim Goa International Airport. The developers will build 14 towers of 8 floors each on this proposed project. This project will be like a resort having very upmarket facilities such as Swimming Pool, Pool Deck, Open Air Amphitheatre, Yoga Deck, Dining Area, Meditation Garden, Gym, Halls for functions and parties etc.
GOA PARADISE, a residential project by Tata Housing, is a 4.82 acres project situated next to MES College Dabolim, South GOA. The proposed project is in close proximity to Goa International Airport and pleasant Zuari River.
The sources in Tata Housing claimed that due to rapid urbanization the preferences of the people have changed, they want to stay close to nature and having the second home in India is the trend now and there cannot be the better place than Goa. According to the CEO and Managing Director of Tata Housing, Brotin Banerjee said that “This segment has observed the stable growth of 10 percent annually out of which 5 to 7 percent is connected to housing segment.
According to Banerjee, Tata Housing is using the social media in association with right product mix to accomplish their mission of being one of the single largest quality home providers in the country. Tata Housing which was established in 1984 is the subsidiary of Tata Sons Ltd. which holds 99.86 percent of equity share capital of the company. According to the sources, the company has over 70 million sqft under various stages such as planning and execution while 19 million sqft is under process.
Lately, Goa has been witnessing many mega projects but this Tata Housing is a unique project having booked 250 flats in just one day that too on social media platform, it looks like this project is going to be different from others. Now how many Goans have the booking in this project is still not revealed by the company. If you have any more information on this please do share with us.
Edited by Goa Prism News Desk