Microsoft Devices on Wednesday announced the launch of “most affordable” Lumia 530 dual SIM smartphone for Rs 7,349 in India.Microsoft Devices said Lumia 530 will be available in stores at a best buy price of Rs 7,349. The new Lumia 530 will provide a powerful entry to Windows Phone 8.1 with a Quad Core processor delivering faster and smoother user experience, among others, it said in a press release. This device will expand the reach of Windows Phone as it allows more people to enjoy Lumia innovations and Microsoft services similar to those offered in high-end Lumia smartphones, the release added.
“The affordable smartphone segment is growing exponentially, driven primarily by youth who are constantly looking out for smartphones with power-packed features at affordable prices,” Viral Oza, Director-Marketing, Nokia India, a subsidiary of Microsoft Mobiles Oy, Microsoft has launched its Nokia Lumia 530 smartphone in the Indian market, aiming for the segment dominated by the likes of Moto E, Micromax Unite 2 and Asus Zenfone 4. The smartphone has been priced at Rs 7,349 and will be available in the market.
Lumia 530, the cheapest model in Microsoft’s Lumia portfolio, has a 4-inch screen with 854x480p resolution and runs on Windows Phone 8.1, the latest version of Microsoft’s mobile operating system. It packs a 1.2GHz quad-core Snapdragon 200 processor with 512MB RAM under the hood and comes with 4GB internal storage, 15GB OneDrive storage and supports 128GB microSD cards.
On the back, Lumia 530 sports a 5MP camera, but no LED flash; just like Lumia 520, it also does not have a front camera. It can access the internet over 2G, 3G and Wi-Fi networks, and can transfer data via Bluetooth 4.0 and microUSB 2.0. This smartphone has a 1,430mAh battery and comes in orange, green, white and grey colours.
Compared to Lumia 520, the new Lumia model has a newer OS version, faster processor and slightly better screen resolution. Lumia 525, another low-end smartphone by Microsoft, is available at Rs 9,000 and has more RAM, while the rest of the features are similar to those of Lumia 530.