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MICROSOFT LAUNCHES LUMIA SMARTPHONE AT RS 7,349

Microsoft Devices on Wednesday announced the launch of "most affordable" Lumia 530 dual SIM smartphone for Rs 7,349 in India.Microsoft Devices said Lumia 530 will
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Microsoft Devices on Wednesday announced the launch of “most affordable” Lumia 530 dual SIM smartphone for Rs 7,349 in India.Microsoft Devices said Lumia 530 will be available in stores at a best buy price of Rs 7,349. The new Lumia 530 will provide a powerful entry to Windows Phone 8.1 with a Quad Core processor delivering faster and smoother user experience, among others, it said in a press release. This device will expand the reach of Windows Phone as it allows more people to enjoy Lumia innovations and Microsoft services similar to those offered in high-end Lumia smartphones, the release added.

“The affordable smartphone segment is growing exponentially, driven primarily by youth who are constantly looking out for smartphones with power-packed features at affordable prices,” Viral Oza, Director-Marketing, Nokia India, a subsidiary of Microsoft Mobiles Oy, Microsoft has launched its Nokia Lumia 530 smartphone in the Indian market, aiming for the segment dominated by the likes of Moto E, Micromax Unite 2 and Asus Zenfone 4. The smartphone has been priced at Rs 7,349 and will be available in the market.

Lumia 530, the cheapest model in Microsoft’s Lumia portfolio, has a 4-inch screen with 854x480p resolution and runs on Windows Phone 8.1, the latest version of Microsoft’s mobile operating system. It packs a 1.2GHz quad-core Snapdragon 200 processor with 512MB RAM under the hood and comes with 4GB internal storage, 15GB OneDrive storage and supports 128GB microSD cards.

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On the back, Lumia 530 sports a 5MP camera, but no LED flash; just like Lumia 520, it also does not have a front camera. It can access the internet over 2G, 3G and Wi-Fi networks, and can transfer data via Bluetooth 4.0 and microUSB 2.0. This smartphone has a 1,430mAh battery and comes in orange, green, white and grey colours.

Compared to Lumia 520, the new Lumia model has a newer OS version, faster processor and slightly better screen resolution. Lumia 525, another low-end smartphone by Microsoft, is available at Rs 9,000 and has more RAM, while the rest of the features are similar to those of Lumia 530.

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