According to news published in the WSJ (Wall Street Journal), the emirate has made a splash with headline-grabbing projects that not all of them built. Dubai’s ruler, Sheikh Mohammed bins Rashid Al Maktoum, once summed up his ambitions for the city in a simple sentence: “We want to be No. 1.” Today Dubai is the most sought after a place that everyone wants to set up their corporate office at. How this transformation does took place? Read here.
In recent decades, Dubai has sought to transform itself from a regional trading post and minor oil producer into a global investment and tourism hub and a haven in a part of the world often associated with geopolitical conflict. The strategy behind the emirate’s goal has been to pursue the ultra luxurious and futuristic, the big and the bold. Dubai has said it wants to become the smartest and most sustainable city, but what has made it known worldwide is over-the-top projects like an indoor ski slope.
Dubai’s rapid rise started soon after it became a founding member of the United Arab Emirates in 1971. At the time, it didn’t have a single high-rise. Today Dubai is a modern metropolis with 2.5 million inhabitants from around the world. The skyline is dominated by the world’s tallest skyscraper, the Burj Khalifa while an artificial palm-shaped island off its coast can be seen from space.
The strategy has paid off: Tourism has grown steadily, and preparations to host the World Expo in 2020 are in full swing. Some of the world’s leading businesses have their Middle East headquarters in Dubai.