February 18, 2015: The Glenlivet, the no. 1 single malt1 in India brought ‘The Legacy Tasting’, an exclusive tasting experience for selected patrons with its international brand ambassador Mr. Alex Robertson, on his recent seven city tour to India. In Goa, the tasting took place at Koi, a new ‘inspired Asian dining’ restaurant in Calangute, for an exclusive guest list of corporate heads, socialites and reps from the hospitality industry.
The Legacy Tasting is designed to help the definitive Speyside single malt find its way to discerning men across the globe. Alex extended this program in India for a select few HNIs wherein he curated a multi–sensory evening across metros and key cities to bring 200 years of The Glenlivet to life. The Glenlivet is the Single Malt that started it all, the only Single Malt allowed to use the name “Glenlivet”.
The session involved Alex taking esteemed guests through a guided tasting session where they synchronized their palates with the brilliantly well-balanced single malt whisky. Alex also elucidated the audience about the brand’s rich cultural history with a remarkable cast of characters that helped craft its unparalleled smooth taste and continue its legacy.
The culinary team under the guidance of Master Sommelier Vikram Singh composed an Asian-inspired menu that complemented the exceptional quality of The Glenlivet. “The 7 course degustation menu was based on individual pairings bearing in mind subtle nuances of spice, fruit and fragrant notes of the whisky’s with bold undertones of earthy textures to not only complement but also enhance the tasting experience,” Vikram Singh said.
Shefali Gandhi Singh’s latest restaurant venture Koi (after Rockfish in Baga) hosted some of the city’s whisky cognoscenti in an intimate but glittering gathering. A welcome cocktail and hors d’oeuvres, followed by a sit down 7 course menu and a course by course discourse on the pairing by Alex Robertson. The evening started with The Glenlivet 12, 15 and progressed to The Glenlivet 18 by the main course and a post dessert toast of The Glenlivet 21. The evening turned out to be a grand soiree and everyone present was appreciative of the complexity, versatility and the confluence of a myriad range of flavours throughout the tasting and pairing.
Mr. Alex Robertson, International brand ambassador – The Glenlivet said, “It is a pleasure to share the original story behind The Glenlivet with such distinguished guests and whisky lovers in India. During this multi city tour we’ve been able to celebrate and savour the taste of the classiest Speyside single malts from within The Glenlivet range and hopefully the patrons had an immersive experience. ”
Speaking on the occasion, Mr. Kartik Mohindra, Head – International Brands at Pernod Ricard India said, “Advocacy sessions of such high standards are a good platform for us to offer an immersive, entertaining and educating introduction to The Glenlivet. The discerning consumers of today look for a complete brand experience and The Glenlivet tasting sessions are an initiative to fulfil this need.”
About The Glenlivet:
Created by George Smith in 1824, The Glenlivet is the original single malt Scotch whisky, renowned for its smooth and fruity flavour profile. Today, The Glenlivet is the No.2 single malt Scotch whisky in the world and the No.1 single malt Scotch whisky in the USA, the world’s largest malt whisky market. The Glenlivet is also the biggest contributor to the volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the last five years. As the single malt that started it all, The Glenlivet is committed to continuing its legacy for crafting single malt whiskies of outstanding quality and has led innovation within single malt in recent years. Standout initiatives include the release of The Glenlivet Alpha, mystery single malt, and the creation of The Guardians of The Glenlivet, an online hub for fans to engage with the brand and each other.
About The Legacy Tasting India Tour:
The Legacy Tasting is an exclusive tasting experience for key influencers and selected patrons of The Glenlivet across the world. Alex Robertson is the International Brand Ambassador with Chivas Brothers & he has travelled extensively, passionately educating whisky novices & aficionados, press & VIPs, consumer & trade on the provenance, heritage and craftsmanship of The Glenlivet. Alex toured India from 11th – 17th February ’15 curating The Glenlivet Signature tastings in Delhi, Gurgaon, Mumbai, Goa, Chennai, Hyderabad and Kolkata. These sessions were hosted by premium hotels and restaurants namely The Claridges in New Delhi, The Oberoi in Gurgaon, Grand Hyatt Mumbai, Koi Goa, Taj Coromondel Chennai, Park Hyatt in Hyderabad and Taj Bengal in Kolkata.
