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GIONEE INDIA BEACH FASHION WEEK (IBFW), 2015 IN ASSOCIATION WITH GOA TOURISM

2nd February 2015 Goa: GIONEE Smart Phones presents the 1st edition of India Beach Fashion Week, 2015 – A UVAR Global Property, Powered by GIO, in Partnership with Grand Mercure – Goa Shrem Resorts and Supported by Goa Tourism, where Beach is the New Ramp! The sneak peek of the first edition of the Gionee India Beach Fashion Week 2015 has surely created a huge impact. Every fashion connoisseur, stylish holiday maker and wannabe bride looking for a destination wedding is now waiting for the hautest fashion extravaganza to unveil in sunny Goa. The weekend of high fashion from 5th to 7th February, spread across three luxurious and lush 5-star destinations will showcase the best of Indian couture for the destination bride, chic vacationer and trendy partygoer.

All eyes will be set on Goa, Candolim where gorgeous models will sashay down the ramp showcasing the high-fashion garments of over 30 designers from all over India including the renowned Anupamaa Dayal, who will launch this fashion extravaganza with her eclectic and colourful show on 5th February ’15 and celebrated designer duo Shane & Falguni Peacock who will present the Grand Finale with an extravagant couture collection for the Destination Bride on 7th February ’15. Other noted names showcasing at Gionee IBFW are Anjalee & Arjun Kapoor, Asmita Marwah, Babita Malkani, Dolly Sidhwani, Komal Sood, Harsh Agarwal, Mona Shroff, James Ferreira, Jattinn Kochhar, Nachiket Barve, Nilesh Parashar, Pria Kataaria Puri, Raakesh Agarvwal, Rimple & Harpreet Narula, Jatin Kochchar, Riddhi & Siddhi Mapxencar, Sounia Gohil, Shouger Merchant, Shriti Pratap and Vidhi Vadhwani, among others.

India Beach Fashion Week aims at discovering new and emerging talent and providing a platform for them to showcase their artistic vision. Therefore, Gionee IBFW has partnered with institutions Talenthouse India, SEA’s leading creative crowd sourcing platform, and Rachana Sansad School of Fashion & Textile Design.  It will be a bridge between young designers and the fashion industry by giving them due recognition the opportunity to not only interact with but also share the same show space with established designers.

Goa Media in attendence

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Gionee India Beach Fashion Week (IBFW) has been conceptualised and is the IP of UVAR Global. With over 30 designers showcasing their couture collections, more than 50 pop-up shops, groovy world music and many luxe after-parties, the pristine Candolim beach will transform into the ultimate fashion, retail and party destination

The India Beach Fashion Week 2015 is also a precursor to UVAR Global offering a platform for designers to showcase their creations through an e-commerce portal and a sprawling store in Goa.  On the occasion of this announcement, Gionee IBFW Co-founder and Chief Creative Officer Mr. Pallav Ojha said, “Our core team has pooled their vast experience and talent into the conception of Gionee IBFW. We endeavour to create a platform where designers can showcase their collections exclusively for Beach/Cruise wear and Destination Bride for which there is a great demand but remains unexplored. Gionee provides this potent mix by fusing fashion with luxury, sun kissed beaches and music.”

Mr. Amyn Manji, Co-founder and Managing Director Gionee IBFW adds, “This is a very unique property and we want to take this international to various Beach and Destination Wedding destinations as we go along. For now, I invite you to come, experience and enjoy art, culture, and Goan hospitaIity at Gionee IBFW 2015.”

Speaking about the association, Mr. Arvind Vohra, India Head, Gionee Smart Phones said, “Gionee smart phones are known for their amazing designs along with packing in top-notch specs across its portfolio. The Gionee Elife S- series smart phones are not just incredibly slim but also sexy in form and factor. The S5.1 in fact is touted as the sexiest phone in the world. Today, phones are a reflection of one’s lifestyle in every way and Gionee’s association with Gionee IBFW is an ideal platform for reaffirming this new age phenomenon. Taking our design philosophy further, we are proud to be associated with the glamorous and high-on-style Gionee IBFW 2015.”

Nikhil Desai, Managing Director Goa Tourism Development Corporation (GTDC)

Mr. Nikhil Desai MD, GTDC (Goa Tourism Development Corporation) expressed his pleasure regarding the association by saying, “We are very excited to note that Gionee India Beach Fashion Week is being held in Goa from 5th to 7th February, 2015.Goa has emerged as a leading destination of Lifestyle and Fashion and this fashion week will further cement Goa’s image as a premier Lifestyle Destination.” Mr. Anand Kumar Sinha- Head Marketing, Brandzstorm said, “Gio Collection is more about today’s youth attitude, which is rightly reflected in Gionee India Beach Fashion Week too, and hence we chose to partner with the property.”

Commenting at this exceptional concept and event partnership Rakshit Talwar, Director of Sales & Marketing, Grand Mercure Goa Shrem Resort said, “We at Grand Mercure Goa Shrem Resort are delighted to be associated with Gionee India Beach Fashion Week. The venue lends itself extraordinarily for an event of this stature. With a cluster of brilliant and stylish designers, three days of back to back shows, special appearances and chic parties, the venue will surely prove to be the fashion destination hub for the glitterati throughout the country, making it a ‘destination fashion experience’ for all and setting a benchmark for future years”

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