Apple’s reputation is based on the security encryption that Apple provides into all their iPhones which according to them cannot be busted, but according to the sources, FBI has managed to break into the a secured iPhone without the help of Apple. The main concern here is, whether this will make any dent on the Apple’s reputation? Read more here.
According to the news published by IBNLIVE, FBI was able to break into the security of iPhone without the help of Apple. This news amounted into creating the buzz in the Apple product users. But will that be going to create any harm to the Apple’s reputation is still the matter of discretion?
The sources in Apple have been claiming that their security encryption is highly resilient and breaking into it is next to impossible. But lately, Apple had to face various situations wherein their unbreakable mobile security & product quality had been challenged. In 2014, hackers posted nude photos of Jennifer Lawrence and other celebrities after guessing their passwords and breaking into their Apple iCloud accounts. Besides the security issue, Apple has also faced complaints in regards to the quality of their products, for instance, the bending of iPhone 6 Plus and the iPhone 4 losing signal strength when users held it a certain way. But this does not affect the reputation of Apple brand.
According to the sources, every problem was turned into an opportunity by the Apple. This can be proved by the sales graph of the company last year wherein they managed to sell 232 million iPhones. The recently launched iPhone SE has also been seen selling like a hot cake although the company did not yet disclose the actual figure into media.
According to the company ‘YouGov BrandIndex’ that tracks the brand, the perception has claimed that the Apple brand has been trending modestly since early March and the FBI claims has no effect on it.
Even the investors have not shown much concern over this issue. The sources claimed that Apple stock went up 4 percent since FBI said on late Monday that they do not need the help of Apple to break into the phone, although the investors are surely worried about the decline in overall sales of Smartphone globally.
Apple resisted the FBI’s demands that it rewrite the iPhone’s software to override safeguards against repeatedly guessing passcodes. But the FBI now says it didn’t need Apple’s help after all in breaking into an iPhone used by a San Bernardino killer. It was an older model but has recent iPhone software.
Following the recent breakthrough of FBI Apple has decided to tighten the security of its next iPhone software even more and the update of the same will be announced in the month of June 2016 which can be downloaded by September. But can Apple assure its phones are unbreakable when the FBI won’t reveal what technique it used? “They have a window to address the problem, but there has to be news soon, with Apple saying ‘Here’s how the new iPhone is now Fort Knox,” said Allen Adamson, founder of Brand Simple Consulting.
Although Apple has not disclosed any specific plans yet except mentioning that they are constantly working on the security feature and improving it because they are aware that hackers are always looking for new vulnerabilities. Apple claimed that they can deliver the software updates directly to the user much faster than others. The Android users have to wait for any updates for the approval of wireless carriers. And even if the FBI doesn’t disclose the technique it used, it may become outmoded as Apple continues updating its security protections.
Christopher Lehmann, managing director of branding firm Landor in San Francisco, said iPhone buyers will understand that Apple’s in a business that’s “always about improvement, evolving and being agile about how you approach technology.” In addition, Apple likely got some kudos from consumers for standing its ground against the government. And Apple benefits from a quick resolution. Scott Galloway, clinical professor of marketing at NYU Stern School of Business, said Apple risked public sentiment turning against the company as people became more informed about the case, and particularly if Apple lost. For now, he said, “the line isn’t going to be any shorter for the iPhone because the FBI in concert with a third party figured out a way to hack into one phone. I haven’t heard anybody say ‘That’s it, I’m switching to Samsung.'”